You know that online reviews are important, and you take every step to ensure great service with every customer interaction. But still, you only have a small handful of reviews of your business on Google. So, what’s the problem? Even with the best customer service, positive Google reviews aren’t a...
Exploring the Latest Facebook Advertising Strategies
Thanks to the ongoing popularity of Facebook among a wide range of users, Facebook advertising remains one of the best ways to boost awareness of your brand and increase sales for your business. However, the platform is constantly evolving, which means that advertising strategies for Facebook are changing too. Continue...
Why Do Small Business Owners Need Local SEO Marketing?
For small businesses, digital marketing can easily feel overwhelming. There are so many marketing services out there, and some may be well beyond your current budget. That’s why it’s essential to focus first on local SEO marketing. This strategy targets customers only in your service area and helps you get...
How Often Should You Post on Google My Business? (And Other Common Questions About GMB)
Google My Business is a powerful marketing tool that any small business can use to boost their presence on Google and get seen by more potential customers. Even better, it’s completely free to claim your listing! Once you claim and optimize your GMB listing, you’ll want to schedule posts highlighting...
3 Tips for Making the Most of Your Digital Marketing Budget
As a small business owner, you know that every dollar of your marketing budget counts. So, it’s important to make the most of that budget. That doesn’t necessarily mean opting only for the most affordable services, however. It’s much more effective to focus on achieving the best possible return on...