Your digital marketing strategy is a big investment for your business, so you’ll want to know that it is yielding positive results. But how do you know if your strategy is working? A good digital marketing agency will provide monthly reporting to detail the progress of your campaign. Here is...
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What Makes a Great PPC Landing Page?
Your PPC ads are what catch the attention of online leads. PPC landing pages are what make the sale. When someone clicks on a pay-per-click ad, they will be directed to a landing page that’s linked to the ad. A well-designed PPC landing page will offer clear, concise information that...
Signs Your Business Needs a New Website
Your website is the core of your online presence. If it doesn’t offer potential customers the information they need, visually represent your business with a professional look, and offer a layout that’s easy to navigate, it may be time to develop a new site to serve as the digital face...
Are You Getting the Most Out of Your GMB Listing?
When it comes to digital marketing, there are several places you’ll want to make sure your business is featured beyond your website, including your Google My Business listing. Your GMB listing is essentially a mini website for your business that provides consumers with a quick snapshot of your products, services,...
Addressing Common Misconceptions About Review Management
Addressing Common Misconceptions About Review Management Although word of mouth recommendations can still be powerful in the digital age, more often consumers are flocking to the web to research their options for making everyday purchases at local businesses. Therefore, online reviews can be a powerful tool for your business. However,...