Your company’s Google Business Profile (GBP) can be customized and optimized to drive traffic to your website and increase your ranking on Google’s search engine results pages. Simply claiming your GBP is not enough to reap its benefits. You need to update it regularly and take advantage of the robust...
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How to Improve Conversions on Your Website
At Leverage Marketing, we have extensive experience helping businesses increase online engagement, website conversions, and leads. Our unique marketing strategy uses robust marketing tools to increase your reach and develop brand recognition, while encouraging customer loyalty. Here are three of our most effective methods of improving website conversions for businesses...
How Do Customer Reviews Impact Local SEO Rankings?
Your company’s online presence is a key part of establishing a good reputation and maintaining your brand recognition. A comprehensive local SEO strategy is crucial in building a strong online presence. Maintaining your Google Business Profile, cultivating online reviews, and seeking ratings from real customers should all be elements of...
How Google Ads Impact Your Organic Search Rankings
Most digital marketing experts will tell you to use both paid advertising and organic marketing to increase your reach and build your brand. Using pay-per-click (PPC) ads, or Google Ads, can improve your organic search engine rankings—here’s how. Click-Through Rates Are Higher While consumers might favor organic search results when...
Making the Most of Facebook Ads in 2023
As Facebook grows and expands, it offers more and more to businesses who want to increase engagement, drive traffic, and grow their audience. Using a layered marketing strategy that includes paid Facebook ads will get your message in front of the right audience at the right time. A marketing team...