For small businesses, digital marketing can easily feel overwhelming. There are so many marketing services out there, and some may be well beyond your current budget. That’s why it’s essential to focus first on local SEO marketing. This strategy targets customers only in your service area and helps you get...
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How Often Should You Post on Google My Business? (And Other Common Questions About GMB)
Google My Business is a powerful marketing tool that any small business can use to boost their presence on Google and get seen by more potential customers. Even better, it’s completely free to claim your listing! Once you claim and optimize your GMB listing, you’ll want to schedule posts highlighting...
3 Tips for Making the Most of Your Digital Marketing Budget
As a small business owner, you know that every dollar of your marketing budget counts. So, it’s important to make the most of that budget. That doesn’t necessarily mean opting only for the most affordable services, however. It’s much more effective to focus on achieving the best possible return on...
Optimizing for User Experience: The Importance of UX in Website Design
When business owners think about website design, they’re often focused on appearances. While you will want your website to look great, that’s only part of the equation. User experience, or UX, should be a priority in your website design. But what exactly does UX mean and why is it so...
Tips for Revamping Your Digital Marketing for Local Search
When it comes to digital marketing for small businesses, the secret to success is to keep it local. Local search is essential for every component of your marketing efforts because you’ll want to target people who can actually engage with your business at your storefront or within your service area....