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How to Revamp Your Online Reviews in the New Year

More and more shoppers are using other customers’ online reviews to decide if they want to do business with a company. Positive online reviews can act as word of mouth marketing and help you attract a new customer base. Negative online reviews will discourage new and returning customers from completing...

How to Keep Customers Engaged After the Holidays

The holidays are the busiest time of year for many businesses, especially ones that rely heavily on holiday sales to generate leads, gain new customers, and increase profits. Once the holidays are over, however, you can maintain your forward momentum by using strategic post-holiday marketing campaigns to keep customers engaged....