When it comes to local search results, Google uses several factors to determine which results appear for different queries and how high they rank among other listings. Results are based on relevance, distance, and prominence, meaning that your business needs to be related to the search query, located near the...
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New Trends in Web Design for 2022
If you’re planning to redesign your website in 2022, it’s helpful to consider new web design trends that are guided by the evolving preferences of modern consumers. While you won’t want your website to eventually feel dated by overusing current trends, it is helpful to understand what customers are responding...
Are You Making Any of These Common SEO Mistakes?
Local SEO is what helps your business get seen by internet users in your local market. Done right, local SEO practices can help you get more customers through your doors or more service appointments on your schedule. However, there are many ways that local search marketing can go wrong. If...
What’s the Best Way to Find Potential New Customers for Your Business?
While customer retention is the lifeblood of any business, it’s essential to consistently bring in new customers to grow your business. If you are having trouble capturing the attention of new clients, there are a few digital marketing strategies that can help you see new leads and more conversions. Here...
Exploring the Dos and Don’ts of Reputation Management
Reputation management is a digital marketing service that focuses on increasing the volume of positive reviews your business receives, while minimizing the impact of negative reviews (or even stopping them in their tracks). If your business has a low star rating on Google or you’re struggling to get many reviews...