Google Ads provides a way for your business to show up on page 1 of Google—even if you’re not yet ranking organically for your desired keywords. With Google Ads, your business will be featured in paid search results, which are prominently displayed on the search engine results page. However, before...
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Google My Business Tips for the New Year
As a small business owner, you’re likely entering 2021 with big marketing goals for the New Year. Focusing your attention on Google My Business (GMB) can help you draw more local attention to your business and see more traffic coming through your doors. With the following Google My Business tips...
Developing Your Online Reputation Management Strategy for 2021
If reputation management isn’t already on your 2021 marketing checklist, it should be. Whether your business specializes in fine dining or roof replacement, your online reputation will have a huge impact on how often customers are requesting your services. In fact, 91% of people read online reviews about local businesses...
Get Your Business Seen with Google Ads (Formerly Google AdWords)
Having trouble getting your business noticed online? If so, you may benefit from the immediate visibility of pay-per-click (PPC) advertising via Google Ads. Formerly Google AdWords, Google Ads offers businesses a way to show up at the very top of local search results pages (SERPs) that are relevant to their...
Understanding Local SEO
Do you ever wonder how mom-and-pop shops compete against national brands in their digital marketing campaigns? The answer is local SEO. By specifically targeting searchers in your geographic area, local SEO lets you zero in on individuals who can easily access your storefront or local services. What is local SEO?...