Facebook Ads are a popular digital marketing solution for a variety of small businesses, because they can target specific audiences who are likely to be interested in your brand. However, when Facebook Ads aren’t well-designed, they may fall flat in their performance. The following elements are the most important features...
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Building Your Facebook Advertising Strategy for the Holidays
Fall may be a time for cozy clothes and pumpkin spice lattes, but for marketers, fall only means one thing: It’s time to start thinking about holiday advertising strategies. Facebook Ads are likely to be a significant component of your holiday marketing plan, but you’ll want to know how to...
3 Statistics to Know About Online Reviews
As much as you may find yourself frustrated by online reviews—especially the negative ones—it’s tough to overstate the importance of these reviews for your bottom line. Increasingly, consumers are turning to online reviews to determine if they should shop with a particular business. Is your online reputation strong enough to...
How to Get Your Business Seen on Google Maps
Google Maps placement is for businesses today what Yellow Page ads were for businesses 30 years ago. When your business is visible on Google Maps, it will be one of the first results local customers see when they search for services like yours. For example, if you own a coffee...
What’s the Role of Directory Listings in Local SEO?
When you think about local SEO, you probably focus on Google-owned services like Google My Business. While a primary goal with local SEO is to get seen in search results on Google, there are other sites that will influence your success. For example, directory listing sites have a strong impact...