When it comes to local search results, Google uses several factors to determine which results appear for different queries and how high they rank among other listings. Results are based on relevance, distance, and prominence, meaning that your business needs to be related to the search query, located near the...
What’s the Role of Directory Listings in Local SEO?
When you think about local SEO, you probably focus on Google-owned services like Google My Business. While a primary goal with local SEO is to get seen in search results on Google, there are other sites that will influence your success. For example, directory listing sites have a strong impact...
Strategies for Making Your Web Design More SEO Friendly
Above all else, your web design should be aesthetically pleasing to help bolster your professional image and keep customers interested in your brand. However, without incorporating SEO friendly practices into your website design, potential customers may never find it in the first place. Below are a few top strategies for...
Why Do Small Business Owners Need Local SEO Marketing?
For small businesses, digital marketing can easily feel overwhelming. There are so many marketing services out there, and some may be well beyond your current budget. That’s why it’s essential to focus first on local SEO marketing. This strategy targets customers only in your service area and helps you get...
Tips for Revamping Your Digital Marketing for Local Search
When it comes to digital marketing for small businesses, the secret to success is to keep it local. Local search is essential for every component of your marketing efforts because you’ll want to target people who can actually engage with your business at your storefront or within your service area....