Trends in Google Ads Bidding Strategies

Google Ads provides a way for your business to show up on page 1 of Google—even if you’re not yet ranking organically for your desired keywords. With Google Ads, your business will be featured in paid search results, which are prominently displayed on the search engine results page. However, before...

Google My Business Tips for the New Year

As a small business owner, you’re likely entering 2021 with big marketing goals for the New Year. Focusing your attention on Google My Business (GMB) can help you draw more local attention to your business and see more traffic coming through your doors. With the following Google My Business tips...

Understanding Local SEO

Do you ever wonder how mom-and-pop shops compete against national brands in their digital marketing campaigns? The answer is local SEO. By specifically targeting searchers in your geographic area, local SEO lets you zero in on individuals who can easily access your storefront or local services.   What is local SEO?...