Why and How to Use Google Business Profile

Your company’s Google Business Profile (GBP) can be customized and optimized to drive traffic to your website and increase your ranking on Google’s search engine results pages. Simply claiming your GBP is not enough to reap its benefits. You need to update it regularly and take advantage of the robust features Google offers to maximize its potential benefits for your company. Take a look at why and how to use your GBP to your advantage.

Improve Your Visibility

Your GBP will improve your visibility across the web, particularly in Google’s search results. Customers will find your business when they search for keywords related to the local products and services you offer. You can improve your ranking by optimizing your GBP. Google scores businesses based on their relevance, distance, and prominence. By completing your profile completely, verifying your location, adding images, using keywords, answering questions and reviews, and updating your business information regularly, you can optimize your profile.

Update & Control Your Business Information

You can update your business information easily with your GBP. This includes hours of operation, holiday closures. available products and services, website URL, contact information, special deals and discounts, and more. After claiming your profile, you can fill in your business name, contact information, and other relevant details. When you verify your business, you can be sure that your company shows up in search results. Customizing your profile allows you to enter business hours, provide a description of your services, and add photos.

Cultivate Reviews

Your GBP contains all your Google reviews from customers. This makes it easy to review, track, manage, respond to, and share reviews to build trust and encourage engagement. Certain special features and attributes make it easier to cultivate reviews. You can update attributes and features to encourage engagement and response. You can add categories to describe your business services and add factual attributes that offer information your customers care about. 

To get assistance optimizing your Google Business Profile in Grand Rapids, MI call our experts at Leverage Marketing. We specialize in web design and optimization, local SEO, Facebook and Google ads, and review management. Contact us today at (616) 377-4392 or schedule a free strategy session online.