Facebook Ad Targeting: What You Need to Know

Facebook is a platform with more than a billion daily users, so it’s the perfect place to get the word out about your business with Facebook ads. However, you don’t want to target every user on Facebook—you only want to pay for exposure to those audience members who are most...

What Are the Most Important Elements of Facebook Ads?

Facebook Ads are a popular digital marketing solution for a variety of small businesses, because they can target specific audiences who are likely to be interested in your brand. However, when Facebook Ads aren’t well-designed, they may fall flat in their performance. The following elements are the most important features...

Exploring the Latest Facebook Advertising Strategies

Thanks to the ongoing popularity of Facebook among a wide range of users, Facebook advertising remains one of the best ways to boost awareness of your brand and increase sales for your business. However, the platform is constantly evolving, which means that advertising strategies for Facebook are changing too. Continue...