Facebook is a platform with more than a billion daily users, so it’s the perfect place to get the word out about your business with Facebook ads. However, you don’t want to target every user on Facebook—you only want to pay for exposure to those audience members who are most...
What Are the Most Important Elements of Facebook Ads?
Facebook Ads are a popular digital marketing solution for a variety of small businesses, because they can target specific audiences who are likely to be interested in your brand. However, when Facebook Ads aren’t well-designed, they may fall flat in their performance. The following elements are the most important features...
Building Your Facebook Advertising Strategy for the Holidays
Fall may be a time for cozy clothes and pumpkin spice lattes, but for marketers, fall only means one thing: It’s time to start thinking about holiday advertising strategies. Facebook Ads are likely to be a significant component of your holiday marketing plan, but you’ll want to know how to...
Exploring the Latest Facebook Advertising Strategies
Thanks to the ongoing popularity of Facebook among a wide range of users, Facebook advertising remains one of the best ways to boost awareness of your brand and increase sales for your business. However, the platform is constantly evolving, which means that advertising strategies for Facebook are changing too. Continue...