Facebook Ad Targeting: What You Need to Know

Facebook Ads puzzle pieces

Facebook is a platform with more than a billion daily users, so it’s the perfect place to get the word out about your business with Facebook ads. However, you don’t want to target every user on Facebook—you only want to pay for exposure to those audience members who are most likely to be interested in your business. Ad targeting allows you to focus on the right audience with a variety of customization options that you won’t find with other platforms. Facebook offers the advantage of having tons of demographic and browsing data at your fingertips, so you can pinpoint the exact audience you want seeing your ads. With the right ad targeting, you can see a great ROI on your next ad campaign. Here’s what you need to know. 

You can Customize Your Audience in Numerous Ways. 

Facebook Audiences offers several ways to create an audience for your ad campaigns. You can choose to target users based on demographic data such as their age, gender, interests, occupation, and geographic location. This is an effective strategy when you know the types of people you want to target for your business but may not have a large following on your Facebook page or website. 

Alternatively, you can use previous engagement with your Facebook page or website as a guide for building your audience. For example, you can target users who have viewed your photos or watched one of your videos. You can also build lookalike audiences of users who have similar habits and preferences as those who have already interacted with your business. Assessing your campaign goals and customer personas will help you decide on the right customization tools for your audience. 

It is Possible to Get too Specific with Facebook Ad Targeting. 

While one of Facebook’s greatest benefits as an advertising platform is a plethora of user data, this can also be a drawback for your campaign. If you get too specific, you won’t target a wide enough audience, and your campaign will have a limited reach. 

Build the right audience for your Facebook ads with Leverage Marketing. Rely on our expertise to help you with every component of your ad campaign from Facebook ad targeting to ad design and monthly reporting. Visit our contact page to set up a strategy call where we can discuss your advertising goals.