More and more shoppers are using other customers’ online reviews to decide if they want to do business with a company. Positive online reviews can act as word of mouth marketing and help you attract a new customer base. Negative online reviews will discourage new and returning customers from completing...
Ramp Up Your Online Reviews This Summer
Take Advantage of Summer Foot Traffic to Ramp Up Online Reviews Summer is officially here, and with the warm weather and vacation time comes an influx of foot traffic for local businesses. Whether you own a restaurant, retail store, or equipment rental company, summer is probably your busiest season. With...
Addressing Common Misconceptions About Review Management
Addressing Common Misconceptions About Review Management Although word of mouth recommendations can still be powerful in the digital age, more often consumers are flocking to the web to research their options for making everyday purchases at local businesses. Therefore, online reviews can be a powerful tool for your business. However,...
Are Bad Reviews Turning Away Your Potential Customers?
Modern consumers make an increasing number of their purchase decisions while browsing online. Whether they’re looking for a trustworthy plumber or a new pair of shoes, consumers will head to their laptops or mobile devices to look for the right business to fulfill their needs. One factor that weighs heavily...
3 Statistics to Know About Online Reviews
As much as you may find yourself frustrated by online reviews—especially the negative ones—it’s tough to overstate the importance of these reviews for your bottom line. Increasingly, consumers are turning to online reviews to determine if they should shop with a particular business. Is your online reputation strong enough to...