Choosing the Right Services to Meet Your Digital Marketing Goals

Creating the right digital marketing plan will help you grow your business and increase your reach. Layering digital marketing services will give you the best chance of success at reaching the right audience at the right time. To reach your digital marketing goals, consider investing in these tools and services.

Local SEO Services

Local SEO services optimize your SEO to improve your ranking in search engine results pages. Investing in local SEO can increase website traffic, resulting in more calls, contacts, conversions, visits, and sales. Your ranking on the results page for local keyword searches will lead to sales and ensure your business information gets in front of the most relevant audience. You can improve your local SEO by optimizing your Google Business Profile and using tools like Local Reach, Leverage Listings, Leverage Location, and a website SEO booster.

Website Design & Optimization Services

Website design and optimization includes building a relevant, up-to-date, optimized website that is easily accessible to your customers. Hiring a professional for website design and optimization will build brand awareness, drive traffic to your site, and increase conversions. Your site’s content marketing and onsite SEO will improve your ranking in search engine results and make sure the right customers find your site. Professional website design and development ensures an outstanding user experience and provides a cohesive, recognizable online presence.

Facebook & Google Advertising

Paid Google and Facebook ads help your company get noticed online. Layering your advertising strategies by using Google Pay Per Click (PPC) campaigns, Facebook’s Billboard and Boomerang ads, and Google’s Billboard and Boomerang ads, will increase your online presence and build brand awareness. When users search for local products and services related to your company, your ad will show up at the top of the page, driving traffic to your site and increasing conversions.

At Leverage Marketing, we are experts in digital marketing in Grand Rapids, MI for businesses of all sizes, across all industries. Our team will work closely with you to design a personalized marketing plan that meets your needs, goals, and budget. Contact us today at (616) 377-4392 or schedule a free strategy session online.