Blog

How Negative Reviews Affect Your Business

Seeing negative reviews about your business posted online can be disheartening. However, negative reviews are something every business must deal with. Even with the best service, you may not be able to avoid a nasty 1-star review from a grumpy customer. Still, you can help guide the conversation when it...

What Is Local SEO and Why Is It Important?

Most businesses are familiar with the basics of SEO, or search engine optimization. Essentially, SEO is the practice of improving your company’s website to rank better on web searches for keywords relevant to your business. However, a business with a storefront located in Grand Rapids, MI, won’t usually need to...

Trends in Google Ads Bidding Strategies

Google Ads provides a way for your business to show up on page 1 of Google—even if you’re not yet ranking organically for your desired keywords. With Google Ads, your business will be featured in paid search results, which are prominently displayed on the search engine results page. However, before...

Google My Business Tips for the New Year

As a small business owner, you’re likely entering 2021 with big marketing goals for the New Year. Focusing your attention on Google My Business (GMB) can help you draw more local attention to your business and see more traffic coming through your doors. With the following Google My Business tips...