Increasing your website’s conversion rate will earn you more customers, increase customer feedback and connections, and ultimately boost sales. If your website’s conversion rate is low, it might be a sign that it isn’t engaging enough, or it’s difficult to use. Here’s a look at 4 reasons why your website isn’t converting.
You Aren’t Using or Updating Your SEO
Your onsite SEO is what drives traffic to your site, helps it rank higher on search engine results pages, and ensures that the customers who are looking for your products and services can find them easily. If you’re using the wrong keywords—including highly competitive keywords—or aren’t updating your keywords regularly, your content won’t show up in front of the right audience.
You Aren’t Using Calls to Action
A call to action is a sentence, link, or button that invites a visitor to take the next step. Calls to action encourage engagement, feedback, and a continued relationship with the customer. A call to action might say, “call now,” “book an appointment,” or “sign up for our email list.” CTAs increase conversion rates dramatically.
Your Site Isn’t Mobile-Friendly
These days, most people visit websites on a smartphone or tablet. If your site isn’t optimized for mobile browsing, the majority of your visitors might only be seeing part of each page, or they might not be able to find the links they’re looking for.
You’re Not Using Website Hierarchy
Website hierarchy is the order or layers of your web pages and website menu. When website hierarchy is used appropriately, it allows visitors to intuit where they need to go next to find the information they’re looking for. A visitor shouldn’t have to click five places to find your operating hours, how to contact you, or what services you offer. If they do, they are going to leave your website and visit a competitor’s site without converting.
To learn more about how to improve your website’s conversion rates, contact us at Leverage Marketing. We can evaluate your website and use our website SEO booster and website conversion booster tools. Just contact us today at (616) 377-4392 to learn more or schedule a free strategy session.
