Google My Business is a powerful marketing tool that any small business can use to boost their presence on Google and get seen by more potential customers. Even better, it’s completely free to claim your listing! Once you claim and optimize your GMB listing, you’ll want to schedule posts highlighting various aspects of your business. Google My Business posts are a great opportunity to showcase your different services, update customers with the latest news about your company, and point readers to your blog. While posts no longer expire after just 7 days on your GMB, it’s a good practice to keep posts fresh—a couple of times a month at least. To help you better utilize your listing, take a look at the answers to some other Google My Business FAQs.
How Does Google My Business Help You Reach More Customers?
Your business may be found on Google even if you haven’t claimed your listing. However, your GMB listing does give you much more control over the information customers see and allows you opportunities to interact with your customers. Along with weekly posts, you can showcase photos, respond to reviews, update your business hours, and promote special offers.
Can You Still Use GMB Without a Physical Storefront?
Google My Business is integrated into Google Maps, but you can still use it even if you don’t have a physical storefront. If your business is based out of your home or operates in a specific service area, you can still be represented with a GMB listing.
How do You Get More Reviews for Your GMB Listing?
One of the most essential parts of your listing is the presence of customer reviews. But how do you encourage customers to write those reviews? Investing in review management along with local SEO services will boost the number of reviews your business gets, and you can even automatically show off those reviews on your website.
Make the most of your GMB listing and find help with review management, web design, and everything else you need for a comprehensive approach to web marketing with Leverage Marketing. Get started with us by scheduling a quick, 20-minute strategy call with our team.