Thanks to the ongoing popularity of Facebook among a wide range of users, Facebook advertising remains one of the best ways to boost awareness of your brand and increase sales for your business. However, the platform is constantly evolving, which means that advertising strategies for Facebook are changing too. Continue reading for some insight on the latest Facebook advertising strategies to recognize in 2021.
Designing Ads for Customer Journeys
Before you start advertising on Facebook, you’ll want to be aware of the typical customer journey for your business. There are three basic phases to think about: awareness, consideration, and decision. Awareness is simply about getting the word out about your brand, product, or service. Consideration dives deeper and targets consumers who are weighing different solutions for a specific problem—this is the right time to aim for newsletter signups and free opt-ins like quizzes. Decision is the bottom of the purchase funnel where people are ready to buy. You should design ads for all three phases of the journey, but most of your budget will likely go to ads targeting the decision phase. Perks like free shipping or exclusive discounts will help seal the deal.
Utilizing Dynamic Product Ads
If your company sells a wide range of different products, it can be costly and time-consuming to make ads for every product. With dynamic product ads, you don’t have to. These ads use algorithms to select a handful of products to show different users, so they only see the products they’re most likely to purchase. As Facebook’s advertising algorithms become more sophisticated, dynamic ads have only become more popular.
Automating Ad Management
Another modern innovation in Facebook advertising is automation for ad management. This can help you adjust ad spend based on user behaviors, so you aren’t constantly analyzing data and making tweaks yourself.
For help managing your Facebook ads and other digital marketing strategies, connect with Leverage Marketing. Our team is ready to help you crush your marketing goals to grow your business.