Most digital marketing experts will tell you to use both paid advertising and organic marketing to increase your reach and build your brand. Using pay-per-click (PPC) ads, or Google Ads, can improve your organic search engine rankings—here’s how. Click-Through Rates Are Higher While consumers might favor organic search results when...
Common Google Ads Mistakes (and How to Avoid Them)
If you are looking for a quick way to get to the top of search results, PPC ad spots through Google Ads can get you there. However, Google Ads aren’t a magic bullet for search advertising success. Often, businesses will make crucial mistakes in their ad setup that prevents them...
How Do Google Ads Work on the Google Search Network?
When you think about Google Ads, you probably think about the sponsored results that appear on Google’s search results pages. However, this is just one of the many places where Google Ads can appear. With the Google Search Network, web users may see your ads on hundreds of other sites,...
Google Ads vs. Facebook Ads: Which Is Best?
Paid online advertising is one of the most effective ways to raise awareness of your business and drive more sales over a short period of time. Here’s a quick breakdown of Google Ads vs. Facebook ads to get you on the right track with your paid advertising campaigns. Google Ads...
Trends in Google Ads Bidding Strategies
Google Ads provides a way for your business to show up on page 1 of Google—even if you’re not yet ranking organically for your desired keywords. With Google Ads, your business will be featured in paid search results, which are prominently displayed on the search engine results page. However, before...