Having trouble getting your business noticed online? If so, you may benefit from the immediate visibility of pay-per-click (PPC) advertising via Google Ads. Formerly Google AdWords, Google Ads offers businesses a way to show up at the very top of local search results pages (SERPs) that are relevant to their...
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Understanding Local SEO
Do you ever wonder how mom-and-pop shops compete against national brands in their digital marketing campaigns? The answer is local SEO. By specifically targeting searchers in your geographic area, local SEO lets you zero in on individuals who can easily access your storefront or local services. What is local SEO?...
How to Harness the Power of Your Google My Business Profile
Do you want to improve your business’s presence on Google? Your Google My Business (GMB) profile is one resource that can help you do just that. Not only will your GMB profile help you get seen more frequently in local search results, but it can boost conversions with more calls,...
What to Know about Review Management
These days, online reviews have nearly as much power as word-of-mouth recommendations. 91% of people read online reviews about local businesses. Perhaps even more surprising is the fact that most of those people put as much trust in reviews as they do in personal recommendations. However, you don’t have control...
Online Marketing Through Hard Times
Online reviews have become key in a pandemic-driven world. That’s because, in the midst of this great upheaval, customers need businesses they can trust; online reviews are a proven, easy way to find them. Business owners ignore this simple truth at their peril, because: CUSTOMERS ALREADY RELY ON ONLINE REVIEWS ...