How to Harness the Power of Your Google My Business Profile

Google My Business on a cell phone

Do you want to improve your business’s presence on Google? Your Google My Business (GMB) profile is one resource that can help you do just that. Not only will your GMB profile help you get seen more frequently in local search results, but it can boost conversions with more calls, store visits, and digital purchases. Even better, it’s a free tool offered by Google! Here’s how to make the most of it. 

Claim your listing and complete your profile. 

Your GMB listing is what shows up on Google when customers search for your business. It may also be featured in Google Maps when users are searching for local services that you offer. However, if you haven’t claimed or added your GMB profile, it won’t be there for customers to find. If it’s incomplete, potential customers may not find the information that will lead them to visit your business. For example, if business hours are missing from your listing, customers won’t know when they should visit your storefront. 

Post updates and new photos from your business. 

Your GMB profile offers a space where customers can get to know your business before ever visiting in person. So, you should have plenty of photos to show people what your business is all about. Regular updates with current events, offers, and specials will also draw attention. Your profile should also always be up to date with helpful info about how to contact your business, current hours, and the products and services you offer. 

Engage with existing and potential customers via reviews, Q&A, and messaging. 

Google My Business allows you to publish lots of information about your business in one convenient place. It’s also a space where you can communicate directly with customers. You can do that by setting up messaging, responding to customer reviews on Google, and answering public questions. 

For the help you need managing your Google My Business listing, reach out to Leverage Marketing. Fill out our contact form to book a short strategy call with us. We’re based in Grand Rapids, MI, but we can provide digital marketing services for small businesses all over the country.