Having trouble getting your business noticed online? If so, you may benefit from the immediate visibility of pay-per-click (PPC) advertising via Google Ads. Formerly Google AdWords, Google Ads offers businesses a way to show up at the very top of local search results pages (SERPs) that are relevant to their service offerings. With the right Google Ads strategy, you can capture the attention of nearby searchers who are ready to make a purchase.
Partnering with an experienced digital marketing agency like Leverage Marketing will provide you with the insight you need to optimize your Google Ads campaign to target local customers.
Why PPC Ads on Google Work
Paid search results receive priority on any SERP. In addition, the search engine will display the ads that are most relevant to a searcher’s inquiry. For example, if someone searches for “roof repair in Grand Rapids,” your roofing company may show up as a top result with a well-designed ad targeting roofing-related keywords. Because of their prominence and relevance, Google Ads generate more views and clicks for local businesses than many other strategies.
Another key feature of Google Ads is that you only pay for successful ad engagements. In other words, you only pay when someone takes the desired action for your ad, whether it’s to call your business, head to a specific page on your website, or sign up for your mailing list.
How to Use Google Ads
Creating an ad on Google only requires a few simple steps—selecting your ad goal, setting geographic preferences, writing your ad text, and setting your budget. While the process is approachable for any small business, you’re likely to be most successful with guidance from marketing professionals.
Leverage Marketing can offer the keyword research, compelling ad copy, and PPC strategy you need to succeed with Google Ads. Contact us to learn how we can infuse your paid search campaign with our expert insight and results-driven strategies.