As a small business owner, you know that every dollar of your marketing budget counts. So, it’s important to make the most of that budget. That doesn’t necessarily mean opting only for the most affordable services, however. It’s much more effective to focus on achieving the best possible return on...
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Optimizing for User Experience: The Importance of UX in Website Design
When business owners think about website design, they’re often focused on appearances. While you will want your website to look great, that’s only part of the equation. User experience, or UX, should be a priority in your website design. But what exactly does UX mean and why is it so...
Tips for Revamping Your Digital Marketing for Local Search
When it comes to digital marketing for small businesses, the secret to success is to keep it local. Local search is essential for every component of your marketing efforts because you’ll want to target people who can actually engage with your business at your storefront or within your service area....
Common Google Ads Mistakes (and How to Avoid Them)
If you are looking for a quick way to get to the top of search results, PPC ad spots through Google Ads can get you there. However, Google Ads aren’t a magic bullet for search advertising success. Often, businesses will make crucial mistakes in their ad setup that prevents them...
Is Facebook Advertising Still Effective?
With the ever-changing landscape of digital marketing, you may wonder if your go-to marketing strategies are still effective. In particular, you might be considering whether Facebook advertising is going to yield good results for your business. Although Facebook Ads have been around for many years now, they are still a...