With the ever-changing landscape of digital marketing, you may wonder if your go-to marketing strategies are still effective in 2021. In particular, you might be considering whether Facebook advertising is going to yield good results for your business. Although Facebook Ads have been around for many years now, they are still a great way to boost visibility and sales for small businesses. In fact, there are 7 million advertisers on Facebook, and the potential reach of the platform is 1.9 billion users. Even better, the ROI for Facebook Ads can be even higher than that of Google Ads for some industries.
Facebook Advertising Still Makes Strong Impressions.
Did you know that the average cost-per-click on Facebook is $1.72? That’s an affordable cost for almost any small business’s budget, and with the growing rate of ad impressions that Facebook has seen over the past year, you can feel good about investing in this social media advertising strategy.
Facebook Ads should be Optimized for Mobile.
If you are starting or growing your Facebook advertising campaign, you should make sure that your ads are optimized for mobile. Nearly all Facebook ad revenue comes from mobile clicks, so your ads should be formatted with more informative headlines and copy that’s short and to the point. You’ll also want to select ad images that display clearly on a smaller screen.
Video Ads Still Promote the Strongest Engagement.
Videos can stop users in their tracks as they scroll through their feeds, and that’s exactly what you want when you’re advertising on Facebook. If possible, create video content for your ads to drive up engagement. One important detail to include here is video captioning—most people will watch videos without sound, so quality captioning can make a big difference for ad impressions.
Don’t spend another day waiting to grow your presence online. Connect with Leverage Marketing for all the digital marketing services your business needs to thrive, including Facebook advertising, Google Ads, and local SEO.