Ways that Website Design and SEO Fit Together

two people working on website design

Website design and SEO are both parts of a comprehensive digital marketing plan. However, you may not be entirely sure where your website design fits into your SEO strategy. As a result, you could be skimping on valuable site features or necessary website renovations that are ultimately dinging your SEO. Leverage Marketing can help you put the whole package together with web design and optimization services. Continue reading to better understand why these services should always go hand in hand. 

Site Accessibility 

Technical SEO is a big driver of your website’s placement in search engine results. For example, if your site’s loading speed is much slower than that of similar websites, you’ll have a lower ranking in search results. Not being mobile-friendly is another common web design issue that may go unaddressed if your SEO provider is focused solely on on-page optimizations. 

Another important factor to think about with site accessibility is how easy it is for users to click through your site to find the information they need. After all, the goal of SEO is to drive more searchers to your website. However, if they aren’t clicking through to other pages on the site or if they’re overwhelmed with a wall of text on the page, you won’t see any conversions from your SEO efforts. Eventually, your high bounce rate will also become toxic for your search ranking. 

User Trust Signals 

A mobile-friendly site that’s easy to navigate should be your goal with SEO-compatible website design. However, you can go a step further by considering user trust signals within your design. For example, if your business is accredited by the Better Business Bureau, your site may feature a BBB badge showcasing your accreditation and A+ rating. 

Build a website that boosts your business and find ongoing SEO and digital marketing support with Leverage Marketing. Connect with us today to schedule a 20-minute strategy call with our team.