When business owners think about website design, they’re often focused on appearances. While you will want your website to look great, that’s only part of the equation. User experience, or UX, should be a priority in your website design. But what exactly does UX mean and why is it so...
Tips for Revamping Your Digital Marketing for Local Search
When it comes to digital marketing for small businesses, the secret to success is to keep it local. Local search is essential for every component of your marketing efforts because you’ll want to target people who can actually engage with your business at your storefront or within your service area....
Common Google Ads Mistakes (and How to Avoid Them)
If you are looking for a quick way to get to the top of search results, PPC ad spots through Google Ads can get you there. However, Google Ads aren’t a magic bullet for search advertising success. Often, businesses will make crucial mistakes in their ad setup that prevents them...
Is Facebook Advertising Still Effective?
With the ever-changing landscape of digital marketing, you may wonder if your go-to marketing strategies are still effective. In particular, you might be considering whether Facebook advertising is going to yield good results for your business. Although Facebook Ads have been around for many years now, they are still a...
Ways that Website Design and SEO Fit Together
Website design and SEO are both parts of a comprehensive digital marketing plan. However, you may not be entirely sure where your website design fits into your SEO strategy. As a result, you could be skimping on valuable site features or necessary website renovations that are ultimately dinging your SEO....