Google Maps placement is for businesses today what Yellow Page ads were for businesses 30 years ago. When your business is visible on Google Maps, it will be one of the first results local customers see when they search for services like yours. For example, if you own a coffee...
What’s the Role of Directory Listings in Local SEO?
When you think about local SEO, you probably focus on Google-owned services like Google My Business. While a primary goal with local SEO is to get seen in search results on Google, there are other sites that will influence your success. For example, directory listing sites have a strong impact...
What Is a PPC Landing Page and Why Is It Important?
PPC advertising can be a powerful tool for your digital marketing strategy. However, it will fall flat if you don’t utilize a thoughtful ad design that drives specific consumer action. The exact goal of your ads may vary, but with any ad you should design a dedicated landing page to...
3 Effective Digital Marketing Strategies for Small Businesses
Digital marketing offers a wide range of solutions for small business owners to get the word out about their business without overspending on their marketing budgets. Still, it helps to know which digital marketing strategies are most effective. The following strategies can help engage the right audience for almost any...
How Can You Get More Google Reviews for Your Business?
You know that online reviews are important, and you take every step to ensure great service with every customer interaction. But still, you only have a small handful of reviews of your business on Google. So, what’s the problem? Even with the best customer service, positive Google reviews aren’t a...