Digital marketing offers a wide range of solutions for small business owners to get the word out about their business without overspending on their marketing budgets. Still, it helps to know which digital marketing strategies are most effective. The following strategies can help engage the right audience for almost any small business, and Leverage Marketing can help you make the most of each of these tools.
1. Build Brand Awareness with Facebook Ads
Facebook is where many people spend most of their time online. In fact, about ¾ of Facebook users log in daily and spend an average of 38 minutes per day browsing the platform. So, it only makes sense to put your marketing message on this popular social media site. One of the biggest perks with Facebook ads is the ability to target users based on detailed demographic data, which will ensure that your message isn’t lost on uninterested users. Ads can also feature vibrant images and video to quickly capture attention for your brand.
2. Get Local Leads with GMB Management
GMB, or Google My Business, is the best way to ensure that your business is seen in Google Search and Maps results. With a complete GMB listing, your business may be featured in more local search results, and potential customers will be able to quickly find the info they need to make a purchase decision. Optimizing your listing and managing it with regular updates and new photos will help you continually engage your local audience and get new customers through your door.
3. Build and Maintain a Consistent Online Presence with Listings Management
Google is a big area of focus when it comes to digital marketing, but it’s not the only site that matters. People may find your business through a wide range of online directories like Bing, Apple Maps, and many others. Listings management through Leverage Listings can ensure that every directory site is representing your business accurately. Along with greater exposure on these sites, Leverage Listings can also boost your rank on Google by improving your site’s authority score through high-quality backlinks.
Don’t just dream about what digital marketing can do for your small business… start seeing real results today with Leverage Marketing. Schedule your free strategy session to launch your next marketing campaign with us.