Google My Business (GMB) is a powerful local SEO tool for small businesses—it can help your business be more visible on Google Maps and offers a convenient place to display important information customers will want to know about your business. With Google My Business posts, you can draw even more...
Are Bad Reviews Turning Away Your Potential Customers?
Modern consumers make an increasing number of their purchase decisions while browsing online. Whether they’re looking for a trustworthy plumber or a new pair of shoes, consumers will head to their laptops or mobile devices to look for the right business to fulfill their needs. One factor that weighs heavily...
What Are the Most Important Elements of Facebook Ads?
Facebook Ads are a popular digital marketing solution for a variety of small businesses, because they can target specific audiences who are likely to be interested in your brand. However, when Facebook Ads aren’t well-designed, they may fall flat in their performance. The following elements are the most important features...
Building Your Facebook Advertising Strategy for the Holidays
Fall may be a time for cozy clothes and pumpkin spice lattes, but for marketers, fall only means one thing: It’s time to start thinking about holiday advertising strategies. Facebook Ads are likely to be a significant component of your holiday marketing plan, but you’ll want to know how to...
3 Statistics to Know About Online Reviews
As much as you may find yourself frustrated by online reviews—especially the negative ones—it’s tough to overstate the importance of these reviews for your bottom line. Increasingly, consumers are turning to online reviews to determine if they should shop with a particular business. Is your online reputation strong enough to...