Fall may be a time for cozy clothes and pumpkin spice lattes, but for marketers, fall only means one thing: It’s time to start thinking about holiday advertising strategies. Facebook Ads are likely to be a significant component of your holiday marketing plan, but you’ll want to know how to make the most of them. Here’s a look at our tips for building your holiday Facebook advertising plan.
Ramp Up Your Ad Placements
During the holidays, you’ll see more competition than ever on Facebook and other advertising platforms. To continue getting noticed, you may increase your ad spending or consider a wider variety of ad placements. For example, you may utilize Messenger Inbox ads or Facebook Marketplace ads in addition to News Feed ad placements.
Customize Your Audience
While you do want to cast out a wider net for your ad placements, you’ll still want to focus on the right audience. The holiday season isn’t the time to test out different buyer personas; your ads should target those who have interacted with your brand (or others like it) and are likely to be interested in what you have to offer. Leverage Marketing can help you create a custom audience group that keeps your ads relevant to viewers throughout the holiday season and beyond.
Create Offers that Inspire Clicks
Once you have the right targeting and ad placements nailed down, you’ll need to inspire interested users to click on your ads and make a purchase. During the holiday season, people are on the lookout for discounts and special offers. If a direct discount isn’t ideal for your bottom line, try adding freebies to orders over a certain amount, free shipping, or other add-ons that incentivize purchases.