Most digital marketing experts will tell you to use both paid advertising and organic marketing to increase your reach and build your brand. Using pay-per-click (PPC) ads, or Google Ads, can improve your organic search engine rankings—here’s how. Click-Through Rates Are Higher While consumers might favor organic search results when...
What Makes a Great PPC Landing Page?
Your PPC ads are what catch the attention of online leads. PPC landing pages are what make the sale. When someone clicks on a pay-per-click ad, they will be directed to a landing page that’s linked to the ad. A well-designed PPC landing page will offer clear, concise information that...
Launching a New Business? Get to Know the Basics of PPC Marketing
When you are launching a new business, you may not know where to begin trying to get the word out about your brand. While you might have an idea of the types of people who would be interested in what you’re selling, you may not know the best way to...
Refreshing Your PPC Ads for the New Year
As you settle in to 2022, you may be looking at ways to revamp your marketing strategy to align with your goals for the New Year. Refreshing your PPC ads is a great place to start. At the end of the year, you were likely focused on holiday deals and...
How to Get More Customers with PPC Ads
Pay-per-click (PPC) advertising is a tried and true way to get businesses seen on Google as well as a variety of popular websites within the Google display network. However, if your PPC ads aren’t getting results, you’ll want to evaluate your current strategy with these paid ads. Alternatively, maybe you’re...