When it comes to digital marketing for small businesses, the secret to success is to keep it local. Local search is essential for every component of your marketing efforts because you’ll want to target people who can actually engage with your business at your storefront or within your service area....
Is Facebook Advertising Still Effective?
With the ever-changing landscape of digital marketing, you may wonder if your go-to marketing strategies are still effective. In particular, you might be considering whether Facebook advertising is going to yield good results for your business. Although Facebook Ads have been around for many years now, they are still a...
Ways that Website Design and SEO Fit Together
Website design and SEO are both parts of a comprehensive digital marketing plan. However, you may not be entirely sure where your website design fits into your SEO strategy. As a result, you could be skimping on valuable site features or necessary website renovations that are ultimately dinging your SEO....
Using Local SEO to Get Customers Through Your Door
Local SEO is the art of attracting people in the geographical area surrounding your business. If you don’t have a local SEO strategy in place, you’re missing out potential customers who are searching to find services in your area. In fact, 93% of consumers used the internet to find a...
What Are the Best Local SEO Services for Growing Businesses?
If your business is on a growth trajectory—whether you’re new to the market or launching a second location—local SEO should be a priority within your marketing budget. That’s because local SEO focuses exclusively on increasing your visibility on the web for users within your geographic service area. There are many...