PPC (pay-per-click) advertising through Google Ads is a powerful tool for small businesses because it can help almost any business get to page one of Google Search results. However, PPC ads aren’t always an instant success. You’ll need to know some key Google Ads tips to make the most of your paid search advertisements.
Our Top Google Ads Tips
Whether you’re new to Google Ads or you simply haven’t had success with PPC advertising before, you’ll want to read through our top Google Ads tips for small businesses.
- Specify your goals for PPC marketing. Most often, businesses utilize Google Ads to ramp up sales. In other words, they’re targeting active searchers who are ready to make a purchase. However, you may benefit from other campaign goals depending on where your business is in its growth. For example, you might aim for email signups to grow your newsletter audience or booked appointments via an online scheduling app for service-based businesses. In any case, choose your goal before taking any other steps in setting up Google Ads.
- Narrow down your geographical focus. One of the benefits of Google Ads is the ability to target specific areas with your paid ad spots. This is especially important for businesses operating in a specified service area or those with physical storefronts. It simply doesn’t make sense to target people who aren’t close to your business or within your service area. With Google Ads, you can exclude those audiences so only the most relevant searchers will be shown your ads.
- Use insight from Google Ads reporting to adapt your strategy. Many small businesses make the mistake of thinking that you can set and forget Google Ads. However, good ad performance will require some trial and error. This means you should be paying close attention to your ad performance and use that insight to adapt your strategy.
Leverage Marketing understands that small businesses need to make the most of their ad spend. That is why we rely on proven digital marketing strategies that deliver results. See how we can refine your Google Ads strategy by contacting our PPC experts today!