Most digital marketing experts will tell you to use both paid advertising and organic marketing to increase your reach and build your brand. Using pay-per-click (PPC) ads, or Google Ads, can improve your organic search engine rankings—here’s how. Click-Through Rates Are Higher While consumers might favor organic search results when...
How to Revamp Your Online Reviews in the New Year
More and more shoppers are using other customers’ online reviews to decide if they want to do business with a company. Positive online reviews can act as word of mouth marketing and help you attract a new customer base. Negative online reviews will discourage new and returning customers from completing...
New Year, New Website: How Your Business Can Benefit from a Website Redesign in the New Year
A website redesign can improve your web page load times, optimize your site for use across multiple platforms, attract new customers, improve your ranking on search engine results pages, and increase brand recognition. Don’t delay completing a website redesign—read on to find out how your business can benefit from a...
How to Keep Customers Engaged After the Holidays
The holidays are the busiest time of year for many businesses, especially ones that rely heavily on holiday sales to generate leads, gain new customers, and increase profits. Once the holidays are over, however, you can maintain your forward momentum by using strategic post-holiday marketing campaigns to keep customers engaged....
Setting Marketing Goals for the New Year
Once all the online holiday traffic has died down, you may need to strategize about retaining new customers and increasing customer engagement through the new year. Setting robust, strategic marketing goals can help you engage with your new customer base and give them what they’re looking for so that they...