Is your business plagued by a bad review from an angry customer? Do you wish you had more positive reviews of your business to feature on your website? In either situation, online review management can help. With a review management service, you’ll be better able to moderate and share the...
What Is Local Citation SEO?
If you’re a small business owner trying to get your company seen online, local SEO is essential. Local citation management is a big part of local SEO. It ensures that information about your business is consistent across the web. Leverage Marketing is here to help you manage your local citations,...
Google Ads vs. Facebook Ads: Which Is Best?
Paid online advertising is one of the most effective ways to raise awareness of your business and drive more sales over a short period of time. Here’s a quick breakdown of Google Ads vs. Facebook ads to get you on the right track with your paid advertising campaigns. Google Ads...
How to Set Up Google My Business
Google My Business (GMB) is a free resource from Google that can dramatically boost your business’s local visibility online. If you’re not using GMB already, then the first item on your 2021 marketing checklist should be “set up Google My Business.” Once you create a GMB profile, you’ll unlock a...
How Negative Reviews Affect Your Business
Seeing negative reviews about your business posted online can be disheartening. However, negative reviews are something every business must deal with. Even with the best service, you may not be able to avoid a nasty 1-star review from a grumpy customer. Still, you can help guide the conversation when it...