What Is Local Citation SEO?

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If you’re a small business owner trying to get your company seen online, local SEO is essential. Local citation management is a big part of local SEO. It ensures that information about your business is consistent across the web. Leverage Marketing is here to help you manage your local citations, so that your business can thrive. 

Your Local Citation Crash Course

Citations, sometimes referred to as directory listings, are mentions of your business that include the business name, address, and phone number (NAP). Each of these listings is a new opportunity for your business to be discovered online, as directory listings put your name in more places on the web. Even more importantly, local citations can improve your presence in local search features, like Google Maps results. However, you may also find that local citations can work against you if they contain incorrect or inconsistent information. 

Directory sites that list business NAPs may gather their info from a wide range of sources, including other directories. So, in some cases, they may pull outdated or simply inaccurate info about your small business. To ensure a consistent presence across the web, local citation management is a must. 

Managing Local Citations to Boost Your SEO 

Managing your business’s directory listings can quickly become overwhelming because there are hundreds of directory sites out there—with new ones popping up all the time. Therefore, it’s important to partner with an agency that can automate your local citation management. This process should include an audit of your current listings with a spotlight on any errors, such as an outdated address or misspelled business name. Listings management should also add new listings on directories where your business isn’t found already. Finally, this service should correct any inaccuracies to create a consistent brand image anywhere your customers may find you. 

With Leverage Listings by Leverage Marketing, you can rest assured that your potential customers have access to accurate info about your business, no matter where they come across your brand. Contact us today to get your Local Listings Report from us!