While customer retention is the lifeblood of any business, it’s essential to consistently bring in new customers to grow your business. If you are having trouble capturing the attention of new clients, there are a few digital marketing strategies that can help you see new leads and more conversions. Here are the best ways to get new customers walking through your doors.
Run PPC Ads
If you want to get the word out about your business, PPC ads are the way to do just that. Pay-per-click ads take up the most prominent real estate on Google search results pages, and they can help you boost awareness of your business or drive up conversions, depending on the content of your ads and landing pages. PPC ads also allow you to target specific audiences, so that they’re seen by people who are most likely to engage with your business.
Retarget Old Customers
When you’re looking for new customers, sometimes it can help to look to old customers who haven’t visited your business in a while. There are a few ways to reach out to old customers. You might run a retargeting campaign with display ads or Facebook ads, which can reach people who have visited your website or your business but haven’t been around in a year or more. Alternatively, you may send out an email newsletter specifically to customers who made a purchase more than one year ago. You can even sweeten the deal with a discount for returning customers.
Host an Event (and Promote It on Social Media)
Hosting a public event like a sale, charity drive, or picnic is a great way to get involved in your community and gain more exposure for your business. Ahead of your event, promote it on social media and invite your current social media followers—they may share an invite with their friends and family who haven’t yet heard of your business. If a live event doesn’t make sense for your business, consider a social media giveaway instead.
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