Social media ads are an inexpensive way to create brand awareness, reach your target demographic, and grow your following. Combining organic marketing with paid social media ads can significantly increase your reach and direct more traffic to your website. Here’s a look at four reasons your business should start using social media ads.
1. Create Brand Recognition & Gain Followers
Using the right social media platforms to advertise can grow your audience and help you reach your target demographic. Your social media ads can also improve your company’s brand recognition, so even if customers don’t make a purchase when they see your ad, they are still becoming more familiar with your brand.
2. Cultivate Engagement
Social media ads are no longer static and impersonal. You can use your company’s social media ads to encourage engagement and start a conversation with your audience. Develop a strategy for responding to customer comments and questions, and make sure it’s consistent and in line with your branding. This shows customers you care and are interested in building a relationship.
3. Review Data & Analytics
Social media advertising gives you access to important data and analytics about the ad’s performance. You can use this information to tweak future ads, develop a profile for your customers, and find out who is likely to buy what in each regional market. This data will help your overall marketing strategy, not just your social media advertising.
4. Stay Within Your Ad Budget
Using social media ads makes it easier to stay within your yearly ad budget. Using pay-per-click (PPC) ads means you only pay for the ad if customers click on it. Other social media ad rates are very affordable when you consider the amount of exposure you’ll get from them, and how much traffic they will drive to your site.
To learn more about the benefits of using social media ads in Grand Rapids, MI, just call us at Leverage Marketing. We can develop a personalized, comprehensive digital advertising strategy for your business that works with your goals and budget. Contact us today at (616) 377-4392 to learn more or schedule a free strategy session.
