When it comes to digital marketing for small businesses, the secret to success is to keep it local. Local search is essential for every component of your marketing efforts because you’ll want to target people who can actually engage with your business at your storefront or within your service area. If you’re not sure where to begin when approaching local search, consider the following tips for revamping your digital marketing strategy.
Create a Consistent Presence on the Web
A big mistake with local search marketing is focusing only on your business’s website. While your website is the backbone of your digital presence, it’s certainly not the only place your business appears on the web. So, you should take the time to ensure that you have a consistent presence on third-party sites like directories, review sites, and social media platforms. Your name, address, and phone number should be accurate and up to date everywhere it shows up online. With local SEO marketing services through a digital marketing agency, you can easily improve consistency in your web presence.
Optimize Your GMB Listing
Your Google My Business (GMB) listing is essentially a mini website for your business that’s featured on Google Search and Maps. To make the most of this listing, you’ll want to access your free GMB account and optimize your listing with accurate information about your business, including your address, contact info, business hours, products and services, and photos of your business. You can even post updates and promote any specials or upcoming events. This listing can also serve as a hub for your website, social media pages, and other sites where you want customers to click to learn more about your business.
Target Local Search Results with Location Pages
While third-party websites will help round out your local search presence, you’ll still need to take some action on your own website for your local marketing. One of the best steps you can take is adding location pages for every one of your business’s locations. Alternatively, you might create a location page for each neighborhood or suburb you serve if you visit your customers on site.
Leverage Marketing is your Grand Rapids resource for all things related to local SEO. To begin revamping your digital marketing with a local focus, contact us for a strategy call today!