Google My Business (GMB) is a powerful local SEO tool for small businesses—it can help your business be more visible on Google Maps and offers a convenient place to display important information customers will want to know about your business. With Google My Business posts, you can draw even more attention to your GMB listing and keep your customers up to date with the latest products, services, promotions, and events your business has to offer. Here’s a look at the steps you can take to design the perfect GMB post.
Utilize Different Post Formats
Depending on the nature of your business, you’ll have several GMB post formats available to you, including Updates, Events, and Offers. Mix it up with different post types to keep your audience interested.
Include Eye-Catching Photos
Images will likely be what customers notice first about your posts, so always include one (even though they are optional). Look for images that represent your business well and can easily capture attention. Well-lit product shots, customer interactions, and team photos all make great additions to Google My Business posts. If you use stock photos, be sure to select those that align with your brand.
Front-Load Your Posts
GMB posts can be up to 1500 characters, but the text will be clipped unless a customer clicks on the post to see the full text. So, you should front-load your posts with the most vital information you want readers to take away. It’s also helpful to take a conversational tone—think of GMB posts as an opportunity to talk directly to your customers. Stuffy, formal language isn’t likely to engage your audience.
GMB listing management is just one component of local SEO, which is one of the many digital marketing services we offer here at Leverage Marketing. Get your listing optimized and create great posts to engage your customers with our help. Contact us today to get started.
