Your Google My Business (GMB) listing is one of many resources available to get your business noticed online. However, Google My Business can do more than simply put your business on the map. An active listing can get your business featured more frequently in Google Search and Maps results. It can also provide customers with helpful insight that drives them to your storefront. Here are a few tips to help you get more customers using GMB.
Keep Your Info Accurate and Current
It’s not enough to simply set up a Google My Business listing and never maintain it. In fact, your GMB listing offers lots of tools to help you better connect with current and potential customers. For example, you can make updates to your business hours alerting locals of holiday closures (or confirming that you are open on specific holidays). This simple step reflects positively on your business, since it prevents customers wasting time going to a closed business.
Create Promotional Offers or Weekly Updates
Some types of businesses can highlight special promotions, events, or offers through GMB. If you have access to these features, take advantage of them to drum up consumer interest for your next sale or local event. Even if you don’t have promotions or events updates available, you can post general updates about your business that stay live for one week. These updates are a great way to highlight new services, photos, and other goings on at your business.
Utilize the Products Feature
Help customers understand exactly what your business offers with the Products feature on Google My Business. Products listings include photos, descriptions, and optional pricing info to showcase what your business sells or the specific services you provide. When customers are ready to do business with your company, this info will be a helpful resource offering links to contact your business directly for each different product.
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