When it comes to digital marketing, there are several places you’ll want to make sure your business is featured beyond your website, including your Google My Business listing. Your GMB listing is essentially a mini website for your business that provides consumers with a quick snapshot of your products, services, and contact info when they find you on Google Search or Google Maps. Simply claiming your listing and completing your profile can go a long way in boosting your online presence. However, to get the most out of this free tool from Google, you will want to take the following steps.
Add New Posts Weekly
Your GMB listing enables you to make regular updates with short posts featuring up to 1500 characters, an image, and a link. Depending on the type of business you run, you may also create posts highlighting different offers and events. It used to be that posts would only remain active on your listing for 7 days. Now, they don’t expire after a week, but it’s still beneficial to post once weekly to keep your listing active and engaging for users.
When users come across your GMB listing, they can click a button to call your business or visit your website. However, you can go a step further by enabling messaging. This will let users send a chat message anytime, so you (or a marketing team with admin access to your listing) can respond in a timely fashion. Of course, with messaging enabled, you’ll want to make sure you have notifications enabled, so you don’t miss a question from a potential customer.
Drop New Photos Monthly
One of the most eye-catching features of your GMB listing is photos. Adding new photos monthly will ensure that you provide customers with an accurate impression of your business and help them know what to expect before they ever arrive at your physical location. You can categorize different images in your listing to showcase different aspects of your business, such as the exterior and interior areas of your building.
Leverage Marketing can help you make the most of your GMB listing with local SEO services to get your business seen by more active searchers in your area. Learn more about what we can do for your digital marketing strategy by scheduling a free strategy call with our team today.