Online reviews are crucial for helping customers make decisions about what to purchase. Customers are much more likely to trust a company that has online reviews when compared to one that has no reviews. Even negative reviews can be beneficial when customers are deciding what product or service to go...
What Can You Do About Negative Reviews?
It’s inevitable that eventually, every business will get a negative review, whether it’s warranted or not. How you respond publicly to negative reviews has a huge impact on your business’ overall online reputation and can affect your word of mouth marketing. Don’t let a negative review change the public’s perception...
How to Revamp Your Online Reviews in the New Year
More and more shoppers are using other customers’ online reviews to decide if they want to do business with a company. Positive online reviews can act as word of mouth marketing and help you attract a new customer base. Negative online reviews will discourage new and returning customers from completing...
Ramp Up Your Online Reviews This Summer
Take Advantage of Summer Foot Traffic to Ramp Up Online Reviews Summer is officially here, and with the warm weather and vacation time comes an influx of foot traffic for local businesses. Whether you own a restaurant, retail store, or equipment rental company, summer is probably your busiest season. With...
Addressing Common Misconceptions About Review Management
Addressing Common Misconceptions About Review Management Although word of mouth recommendations can still be powerful in the digital age, more often consumers are flocking to the web to research their options for making everyday purchases at local businesses. Therefore, online reviews can be a powerful tool for your business. However,...