Tips for Using Google Business Profile

Your company’s Google Business Profile—formerly known as Google My Business—is a free business listing that pops up when consumers Google products or services in your business area. Your profile can be customized with valuable information about your business, and it can be updated to improve your search engine rankings. Here...

How SEO Is Changing this Year

Search engine optimization (SEO) is one of the key building blocks of any business’ marketing plan. Quality SEO helps your company rank higher in search engine results and makes it easier for customers looking for your products and services to find your website and social media accounts. Don’t get caught...

How to Improve Your Local Ranking on Google

When it comes to local search results, Google uses several factors to determine which results appear for different queries and how high they rank among other listings. Results are based on relevance, distance, and prominence, meaning that your business needs to be related to the search query, located near the...