Seeing negative reviews about your business posted online can be disheartening. However, negative reviews are something every business must deal with. Even with the best service, you may not be able to avoid a nasty 1-star review from a grumpy customer. Still, you can help guide the conversation when it...
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What Is Local SEO and Why Is It Important?
Most businesses are familiar with the basics of SEO, or search engine optimization. Essentially, SEO is the practice of improving your company’s website to rank better on web searches for keywords relevant to your business. However, a business with a storefront located in Grand Rapids, MI, won’t usually need to...
Trends in Google Ads Bidding Strategies
Google Ads provides a way for your business to show up on page 1 of Google—even if you’re not yet ranking organically for your desired keywords. With Google Ads, your business will be featured in paid search results, which are prominently displayed on the search engine results page. However, before...
Google My Business Tips for the New Year
As a small business owner, you’re likely entering the year with big marketing goals for the New Year. Focusing your attention on Google Business Profile (GBP) can help you draw more local attention to your business and see more traffic coming through your doors. With the following Google Business Profile...
Developing Your Online Reputation Management Strategy
If reputation management isn’t already on your marketing checklist, it should be. Whether your business specializes in fine dining or roof replacement, your online reputation will have a huge impact on how often customers are requesting your services. In fact, 91% of people read online reviews about local businesses prior...