When you are launching a new business, you may not know where to begin trying to get the word out about your brand. While you might have an idea of the types of people who would be interested in what you’re selling, you may not know the best way to...
Tips for Scaling Up Your Facebook Ad Budget
If you’re already using Facebook advertising, you know just how effective it can be for focusing in on your target audience and ramping up sales for your business. You may also be at a point where you’re ready to increase your Facebook ad budget to further your reach and continue...
Refreshing Your PPC Ads for the New Year
As you settle in to 2022, you may be looking at ways to revamp your marketing strategy to align with your goals for the New Year. Refreshing your PPC ads is a great place to start. At the end of the year, you were likely focused on holiday deals and...
How to Improve Your Local Ranking on Google
When it comes to local search results, Google uses several factors to determine which results appear for different queries and how high they rank among other listings. Results are based on relevance, distance, and prominence, meaning that your business needs to be related to the search query, located near the...
New Trends in Web Design
If you’re planning to redesign your website, it’s helpful to consider new web design trends that are guided by the evolving preferences of modern consumers. While you won’t want your website to eventually feel dated by overusing current trends, it is helpful to understand what customers are responding to as...