When you run a small business, you’re acutely aware of how much harder you must work to compete in the same marketplace as large corporations. Running paid ads can drive traffic to your site, help you reach a wider audience, and increase engagement on your website and social media platforms. Facebook ads can reach huge audiences and offer robust tools in place to help small business owners reach new customers, increase brand awareness, and drive web traffic. Here’s a look at how using Facebook ads can help your small business grow.
Increase Brand Awareness & Build Trust
Facebook has billions of users and most of them are there to engage with others. A Facebook ad has the potential to reach users in the right place at the right time, making them aware of your company and giving them the chance to learn more about you. Customers who otherwise wouldn’t have come across your business’ Facebook page will get the chance to interact with your brand and see you as a trustworthy, knowledgeable resource.
Encourage Engagement
You can use Facebook ads to sell your products, advertise your services, and let customers know about sales or promotions. You can also use them to encourage engagement. A Facebook ad doesn’t necessarily have to be driven by sales—it can be created to boost conversions, drive traffic, and encourage engagement. Your ad can simply remind customers that you’re out there, or introduce new customers to your brand, without pushing a product or service.
Create Customer Connections
Facebook ads and your business’ Facebook page can be used to create customer connections. You should invite comments, feedback, interactions, and sharing. Respond to customer comments, even if they’re negative. Let your customers know that the feedback they give you, whether it’s positive or negative, will be heard, understood, and acted upon.
Our team at Leverage Marketing can help your business grow by creating a digital marketing strategy that works for your needs, goals, and budget. We’re happy to teach you more about the benefits of paid Facebook ads and other social media advertising. Just contact us today at (616) 377-4392 or schedule a free strategy session online.
