Once all the online holiday traffic has died down, you may need to strategize about retaining new customers and increasing customer engagement through the new year. Setting robust, strategic marketing goals can help you engage with your new customer base and give them what they’re looking for so that they don’t unfollow or unsubscribe now that the holidays are over. Here are some tips for setting realistic marketing goals:
Focus on Post-Holiday Self-Care
Many people feel fried and stressed after the holidays are over. After spending so much over the holidays, they don’t necessarily love to keep receiving more sales and marketing emails in their inbox. A marketing goal that focuses on promoting post-holiday self-care will let your customers know that you’re thinking about them and that you care about their needs.
Create a New Customer Feedback Campaign
Find out exactly what your customers want by launching a new customer feedback campaign. Ask your followers and customers for feedback on your marketing, services, and products. Share responses on social media and craft thoughtful replies that can be used strategically as new marketing messages.
Become More Active in Online Comments
Engaging with customers in the comments of your social media accounts can seem like a losing battle. But it makes a huge difference in retaining new followers and converting leads. If customers feel like they’re shouting into the void, they may disengage, unfollow, or unsubscribe. One of your marketing goals can be to become more active in the online comments of your social media accounts. Respond to questions, concerns, and compliments with enthusiastic support and energy.
Looking for More Advice on Marketing Goals in Grand Rapids?
If you need more advice on marketing goals in Grand Rapids, just contact us at Leverage Marketing. We offer reliable, affordable, professional marketing solutions for local businesses in Grand Rapids, including web design and optimization, local SEO services, Facebook and Google ads, and online review management. Just contact us today at (616) 377-4392 to learn more or schedule a free strategy session.
