Pay-per-click (PPC) advertising is a tried and true way to get businesses seen on Google as well as a variety of popular websites within the Google display network. However, if your PPC ads aren’t getting results, you’ll want to evaluate your current strategy with these paid ads. Alternatively, maybe you’re completely new to PPC ads and want to start off on the right foot. Either way, the following tips can help you see more customers from your advertising efforts.
Write Actionable Ad Copy.
PPC ads need to include ad copy that’s short and to the point. So, they aren’t the place to share your business’s origin story. Instead, they should have a specific focus, such as a popular product or service. They should also include actionable copy that leaves customers knowing what they should do next, whether you want them to make a purchase, sign up for a mailing list, or simply visit your website.
Create Incentive with a Special Offer.
Special offers create added incentive to click on your ads. For example, a discount for first-time buyers, free upgrade or add-on service, or free shipping on online orders can entice potential customers to take that final step and become paying customers. You might even test multiple offers in your ads to find the one that resonates best with your target audience.
Monitor Your Ad Campaigns.
PPC ads aren’t a set-it-and-forget-it solution. They should be actively monitored and updated based on their performance. If you aren’t seeing the results you want, you may need to target different keywords, adjust your ad copy, or update your landing pages to see more views and higher conversion rates.
Leverage Marketing can help you design PPC ads that work. We will take the time to understand what sets your business apart and help you convey that information to your target audience, so you see more conversions with your next ad campaign. Contact us today to begin building your ad strategy.
