Online reviews are crucial for helping customers make decisions about what to purchase. Customers are much more likely to trust a company that has online reviews when compared to one that has no reviews. Even negative reviews can be beneficial when customers are deciding what product or service to go with. Here’s a look at why your business could benefit from more online reviews.
Build Confidence & Provide Proof
Reviews offer proof to customers that your business is reputable. Positive reviews let customers know that they can trust your brand, products, and services. If a customer has any doubt as to whether your products and services are a good investment of their time and money, reading positive reviews will quiet those doubts.
Encourage Trust
Online reviews also encourage customers to trust your brand and company. They are proof that other customers had positive interactions with your brand. If you’re interested in building brand credibility, you should solicit more reviews from your customers. This will encourage other customers to trust you with their money.
Confirm Expertise
When customers read your online reviews, they are looking for confirmation that your company has expertise in its industry. Positive reviews prove that you provided the product or service as advertised, and that you have helped customers improve their lives through doing business with you. Most customers trust peer reviews more than they trust advertisements from the company itself.
Reach a Wider Audience
Sharing online reviews across platforms can act as word of mouth advertising and expand your reach. Customers routinely turn to third-party review websites like Yelp, Google, Angi, and more. Responding to reviews gives you the chance to give readers more information about your company and further prove you are trustworthy and credible.
Are you having trouble collecting online reviews from your customers? Our team at Leverage Marketing offers online review management services to help you grow and share your customer reviews. We can help you boost your ratings, earn more reviews, and keep track of positive and negative reviews. Contact us today at (616) 377-4392 or schedule a free strategy session online.
