Search engine optimization (SEO) is one of the key building blocks of any business’ marketing plan. Quality SEO helps your company rank higher in search engine results and makes it easier for customers looking for your products and services to find your website and social media accounts. Don’t get caught in the dark—learn about how SEO is changing and how these SEO updates will affect your marketing plan.
Overview of Google’s Algorithm & SEO Update
When Google updates their core algorithm, it impacts SEO, keywords, and search rankings. This makes it crucial for business owners and marketing teams to stay on top of algorithm and SEO updates. A key update is coming from Google, and it includes changes that will cause search rankings to fluctuate.
What is changing?
This SEO update will change how Google evaluates and ranks websites. Sites that once showed up at the top of the search engine results page after a keyword search might now be pushed further down the page. However, website owners and marketing teams can fight these changes by being aware of how to adapt their onsite and local SEO.
What You Need to Keep in Mind
While it might take days or weeks to see the results of Google’s SEO update, you should keep an eye on your site’s traffic and keyword rankings so that you can determine how to tweak your SEO. You should also evaluate your site’s speed, mobile optimization, and indexing as those play a key role in your overall ranking.
Why is Google Updating Their Algorithm?
Per Google, they periodically review, analyze, and update SEO algorithms so that they can provide better search results to the public. They state that by optimizing their algorithm, they are meeting the ever changing and evolving needs of target audiences.
If you still have questions about the SEO update through Google, just call us at Leverage Marketing. We can help you optimize your onsite and local SEO so that your site ranks higher on the search engine results page, and you reach your target audience. We’ll also help drive traffic to your site and improve your Google Business Profile. Just contact us today at (616) 377-4392 to learn more or schedule a free strategy session.
