As a small business owner, you’re likely entering the year with big marketing goals for the New Year. Focusing your attention on Google Business Profile (GBP) can help you draw more local attention to your business and see more traffic coming through your doors. With the following Google Business Profile tips from Leverage Marketing, you’ll get the most out of this powerful free resource from Google.
Audit Your GBP Listing
If you’ve already claimed your GBP listing, you might not think there’s much else to do with it. However, it’s important to stay actively engaged with your listing and ensure that the info in it is accurate and up to date. The start of the year is the perfect time to audit your listing for your core business info. Be sure to check your business name, address, phone number, website, products, and services.
Regularly Add Photos and Updates to Your Listing
One of the best Google My Business tips is to continuously add more content to your listing. Visuals are an important component of your listing, so add new photos and videos directly from your business to give potential customers a strong sense of your brand before they ever visit in person. You can also add weekly updates offering product info, event details, and general updates about your business.
Reply to Reviews on Google Business Profile
Another way to stay actively engaged on GBP is with review management. When customers review your business on Google, you’re able to reply to those reviews through GBP. Doing so shows that you truly value your customers’ feedback and care about their opinions. You should respond to both positive and negative reviews. Offering solutions for people who’ve left a negative review will show that you’re willing to make things right. That can send a powerful message to potential customers.
GBP Management is just one of the services we offer at Leverage Marketing to help your small business get seen online. Contact us today to learn what we can offer to boost your digital marketing strategy.
