Your New Business Marketing Checklist

Two business professionals reviewing business marketing goals written on sticky notes

When you start a new business, there are a lot of different things to keep track of. With the right new business marketing tactics, you’ll make sure more people know about your new business and the services and products you offer. Creating a new business marketing checklist will help you stay on top of all of the marketing tasks you need to take care of so nothing gets overlooked.

Designing a Custom Website

Your business website is the first place customers will go to learn more about your products and services. Hiring a web design expert will ensure your site is easy to use, fully optimized, and creates brand recognition. Your marketing team will also handle onsite SEO and content creation for the site, so it ranks higher on search engine results pages.

Creating or Claiming Your Google Business Profile

Your Google Business Profile (GBP) is the information that shows up when someone Googles your business or searches for keywords related to your products and services. If a GBP already exists for your business, click “claim my business” on the sidebar and follow the steps to confirm you’re the owner. If your business doesn’t already have a GBP, you can create a business account on Google and then create a GBP.

Developing Google Ads

After setting up your GBP, you can begin developing Google ads. If the process seems confusing or you just don’t have the time, desire, or skill to design and run Google ads, your new business marketing team can help.

Setting Up Social Media Profiles

Your company’s social media profiles ensure that you reach a wider demographic of potential customers. They also help with brand recognition and marketing. Create official social media profiles that link back to your website. Your new business marketing team can help you determine which social media sites to use based on your target demographics.

Begin Encouraging Reviews

Customer reviews act as word of mouth marketing for your new business. Positive reviews encourage new customers to try you out, so you should share these reviews on your website and socials. Negative reviews can turn customers away. Your new business marketing team can help you with review and reputation management so you start off on the right foot.

If you feel overwhelmed about handling your new business marketing in Grand Rapids, MI, just call us at Leverage Marketing. Our team of web design and marketing experts can help you set up a website, advertise your business, and manage your online reviews. Contact us today at (616) 377-4392 to learn more or schedule a free strategy session.