Your company’s Google Business Profile—formerly known as Google My Business—is a free business listing that pops up when consumers Google products or services in your business area. Your profile can be customized with valuable information about your business, and it can be updated to improve your search engine rankings. Here are some tips for using your Google Business Profile to drive traffic to your website, increase your customer reach, and enhance brand awareness.
Increase Your Reach
A well-maintained Google Business Profile will increase your reach. It ensures that consumers looking for your products and services know that you exist, where you’re located, and how to contact you. Your Google Business Profile can also improve your local SEO. When people search for a nearby business on Google Maps, your business will show up as well.
Keep Your Business Information Updated
When you update your Google Business Profile regularly, you have control over the information consumers receive about your business. You can update your business hours, services, products, and other essential details. You can even share posts about special sales and promotions, and holiday hours.
Highlight Google Reviews
Your Google Business Profile is the most visible way to highlight positive customer reviews. Consumers use reviews to make purchasing decisions, and reviews are a simple, free way to build trust and credibility. By responding to both positive and negative reviews, you are enhancing your transparency and credibility among your audience and showing that you truly value customer connection and feedback.
Do you need help claiming or developing your Google Business Profile? Contact us at Leverage Marketing. We have an experienced, dedicated team who excels at developing and growing local SEO tools, including Google Business Profile management, SEO boosters, Local Reach, and LeverageListings. We also specialize in web design and optimization, Facebook and Google ads, and online review management. Contact us today at (616) 377-4392 or schedule a free strategy session online.
