How Your Website Speed Affects Your SEO

Woman frustrated that we computer is loading slowly

From the written content on your website to your average star rating on Google, there are many factors that can affect your SEO. Technical features of your website also influence SEO because these features will dictate the user experience a customer can expect on your site. If your website takes a long time to load—more than 3 seconds per page—your search ranking may take a hit. The problem may also worsen over time, as your bounce rate increases with more customers choosing to visit competitors’ sites when yours doesn’t load quickly. 

Slow websites turn away potential customers.

Internet users have been conditioned to expect instant results. When a website takes more than a few seconds to load, people aren’t likely to stick around. That’s especially true if you have numerous local competitors whose websites may be better tuned for faster performance. In addition, having a slow website can reflect poorly on the professional image of your company. Your website is your virtual storefront, so it should be kept in prime condition to draw in potential customers and keep them clicking through each page to learn more about what your business can do. 

Slow website speed means lower rankings on Google.

Google weighs many technical performance metrics of your website when sorting search results. If your website has a slow average loading time, it is likely to get downgraded in search results. Plus, having a high bounce rate will only drive your position further down in search results. Slow website speed may be an indicator that you need website optimization or a full website redesign. Leverage Marketing can revamp your website to reduce load times and improve your user experience, so you see better results from your SEO campaign. Envision your new website by booking a 20-minute strategy session with our digital marketing team.